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In an email to CNET News, Anonymous stated that coordinated activities were planned for February 10, 2008, in many major cities around the world. Anonymous hoped to use "real world" protests to rally public opinion to their cause. According to the Associated Press, the protests were meant to draw attention to what the group refers to as a "vast money-making scheme under the guise of 'religion'". By January 30, 2008, 170 protests had been planned outside Church of Scientology centers worldwide. A video posted to YouTube called "Code of Conduct" outlined twenty-two rules to follow when protesting, and urged protestors to remain peaceful.
=== February 2008 ===
==== February 2 ====
On February 2, 2008, 150 people gathered outside a Church of Scientology center in Orlando, Florida to protest the organization's practices. Small protests were also held in Santa Barbara, California (during the Santa Barbara International Film Festival), and Manchester, England. Protesters in Orlando carried signs with messages "Knowledge is Free" and "Honk if you hate Scientology". According to WKMG-TV, the protesters called the Church of Scientology a "dangerous cult" and said the organization is responsible for crimes and deaths. The Orlando Sentinel reported that the protest was "part of a worldwide campaign by a group that calls itself Anonymous", and an unnamed organizer who spoke to the paper stated that the group was protesting "a gross violation of the right to see free church material", referring to the Tom Cruise video that was pulled from YouTube.
Protesters at the demonstration wore masks, and said they were attempting to inform the public about what they believed to be "restrictions of free speech and profiteering through pyramid schemes" by the Church of Scientology. They asserted they were not protesting the doctrine of Scientology, but rather alleged actions of individual Scientologists. One protester stated that he had created a Facebook group to organize the protest, explaining "It started online with a group called Anonymous ... They got upset with Scientology because the church hides important documents that are supposed to be released to the public."
==== February 10 ====
On February 10, 2008, about 7,000 people protested in at least 100 cities worldwide.
Within 24 hours of the first protest, a search for "Scientology" and "protest" on Google Blog Search returned more than 4,000 results and more than 2,000 pictures on the image-sharing site Flickr. Cities with turnouts of one hundred or more protesters included Adelaide, Melbourne, and Sydney, in Australia; Toronto in Canada; London in England; Dublin, Ireland; and Austin, Dallas, Boston, Clearwater, and New York City in the United States.
150 people protested at the Church of Scientology building in Sydney, Australia, carrying signs and wearing costumes. Participants were masked to maintain their anonymity and avoid possible retaliation from the Church of Scientology. Protesters chanted "Church on the left, cult on the right" (in reference to the Church that was beside the Church of Scientology building), "Religion is free" and "We want Xenu". Scientology staff locked down the building and set up a camera to record the event. After the protest in Sydney, a surge in online Internet traffic due to individuals attempting to view pictures from the protest crashed hundreds of websites when a server was overloaded. The Sydney protest was one of the first worldwide, and after the first images of the protest went online a surge in traffic drove the hosting company's bandwidth usage up by 900 percent. The hosting company Digitalis temporarily prevented access to hundreds of its clients' sites, and customer support representative Denis Kukic said the surge was unexpected: "We had no advance notice that there was going to be a sudden surge of traffic or that there would be more than 100 times the average traffic that this customer's website normally consumes."
Masked protesters in Seattle, Washington, United States congregated in front of the Church of Scientology of Washington. Protesters were quoted as saying, "We believe in total freedom of belief. We have nothing against the people of Scientology, however the Church of Scientology has committed crimes. They're vehemently anti-opposition. Anyone who opposes them, must go down." A protester in Santa Barbara emphasized that their opposition was against the organization, not the belief system, and that they supported the Scientology split-off group known as the Free Zone. Protesters turned out in Pittsburgh, Pennsylvania despite unusually cold weather. The masked crowd consisted mainly of college students, including some who had travelled from as far as Penn State University.
Protesters in Boston, Los Angeles, Pittsburgh, Toronto, Edinburgh, London, and other cities worldwide, wore Guy Fawkes masks modeled after the 2005 film V for Vendetta. Guy Fawkes was an English Catholic executed for a 1605 attempt to destroy the House of Lords. In V for Vendetta, a rebel against a near-future fascist regime uses the mask in his public appearances and distributes many of its copies to the population to enable mass protests. The Boston Globe characterized usage of the Guy Fawkes masks as "an allusion to the British insurgent and a film depicting an antigovernment movement". Aaron Tavena of College Times wrote that the Guy Fawkes masks provided a "dramatic effect" to the protests, and Nick Jamison of The Retriever Weekly wrote: "During the February 10 protests, Anonymous was informative, Anonymous was peaceful, and Anonymous was effective. After seeing all of the pictures from the 10th with everyone in disguise, many sporting Guy Fawkes masks, I wanted to be a part of that." Scott Stewart of University of Nebraska at Omaha's The Gateway wrote: "Many participants sported Guy Fawkes masks to draw attention both to their identity as Anonymous and the Church of Scientology's abuse of litigation and coercion to suppress anti-Scientology viewpoints."